20th anniversary - The story behind Viola Sky
Life took an unexpected turn in 2003 when my husband was struck by a serious illness. Dreams of building a business were put on hold while I focused on my family. When I was later alone with my two children, I was met with both sadness and a newfound strength. In 2004, we resumed work with Viola Sky – a brand born of courage, love and hope, now focusing on women's clothing and underwear.
Viola Sky quickly found its place in Copenhagen, where we opened our first store in a charming side street to Strøget. Our designs found their way to stores such as Magasin and several high-end retailers. At a lingerie fair in Düsseldorf, together with other European brands, we decided to dedicate ourselves fully to what we loved most: creating beautiful underwear.
FROM DREAM TO REALITY
But 2008 shook us when the financial crisis forced us to close the shop. For the next few years, everything felt dark and uncertain. In 2010, after a life-changing cardiac arrest, I woke up with a deep understanding that life is too short to let dreams go to waste. With this insight, Viola Sky was resurrected, this time as my very own project.
My little brand slowly grew again, first from my apartment and later from an office in the inner city. It was not a task without challenges, but I stuck to my dream, and in 2014 I found a new small solid sewing room in the heart of the Baltics, which to this day sews all of Viola Sky's fine designs.
In 2016, I found my dream room on Smallegade, where the Viola Sky universe could flourish. Here I have created an oasis of creativity, where every detail reflects my soul and passion. In 2018, Viola Sky was honored as shop of the year in Frederiksberg – a recognition that filled me with pride.
Even when Corona hit in 2020, Viola Sky stood strong. My webshop, which I had built up single-handedly, became a lifeline in the crisis, and the busyness led to new hires. I turned down the offer for a large business in the Frederiksberg Center - not out of fear, but because I wanted to maintain presence and calmness in my everyday life and towards my customers.
Viola Sky is today a brand that embraces underwire bras, swimwear and sleepwear in several sizes. I still dream of crossing borders and reaching new horizons. My team, my loved ones, and the many who have believed in me have been my light – even when it wasn't all rosy, powdery and pink, but quite dark and despondent. Together we have created a story that is far from finished. Viola Sky is not just a brand, it's a dream come true - filled with poetry, courage, love, lace and silk - and lots of possibilities still waiting.
With deep gratitude and great hopes for the future.
Love Sonja
