Miss Primrose was born from a desire to create something light, delicate and romantic. I had in mind a woman who loves soft colors, fine details and the feeling of lingerie that is made with care. The name Primrose comes from the flower and defines something delicate, feminine and quietly strong.

We don't wash our bras as often as we wash our panties, so you can buy two pairs of panties for your chosen bra and get a full 20% off both pairs of panties.